Mobile-FYI to Provide Alert and Notification Solution for the City of Kissimmee and Toho Water Authority

Governor's Hurricane Conference, Fort Lauderdale, Fla. (PRWEB) May 15, 2007 -- Mobile-FYI, Inc. ("FYI"), a leading provider of innovative, life altering mobile solutions for today's society-on-the-go, today announced that the Company has signed a Letter of Intent with the City of Kissimmee ("City") to provide an alert and notification solution through the FYI Mobile Dynamic Portal ("MDP").



FYI's mission is to offer a comprehensive mobile messaging platform for broadcasting organizations to distribute relevant and timely text-based messaging alerts and notifications (known as ChoiceAlerts) to cellular phone subscribers. A recent Forrester Research study cited roughly 35 percent of the entire mobile phone subscriber population in the U.S. has used text messaging … a simple and inexpensive way to communicate important information with students on campus, people within communities and others. The Company's proprietary technology offers an efficient, scalable and effective solution for:

♦ Broadcasters to communicate with their communities, customers and members
♦ Subscribers to gain beneficial information about emergency situations and requested offers
♦ Advertisers and sponsors to reach potential customers with the highest returns on their promotional investments.

This pilot program agreement, revealed today at the 2007 Florida Governor's Hurricane Conference, will be utilized by both the City and the Toho Water Authority ("TOHO") to communicate and interact with the community and utility customers via text message alerts--especially with expectations for an active 2007 hurricane season that begins in a few weeks. Signing up for alerts will be available at FYI's www.registermycell.com site or through other City and TOHO channels to be announced at a later date.

Under the letter of intent, FYI will provide the City and TOHO with a web-based SMS text messaging distribution solution and behavioral database system. The City and TOHO will be able to utilize the FYI services without incurring any usage costs, based on the agreed terms for alert sponsors to pay for the text alert efforts with opt-in subscribers that request advertisements, alerts, notifications and reminders.

"The ability to communicate during a catastrophic or man-made disaster is crucial to saving the lives of our citizens," said Kissimmee Police Chief Fran Iwanski. "This type of emergency alert and notification solution will help the City to communicate quickly and effectively with those members of the public who sign up for the service. In this age of wireless communications using the FYI solutions, it will be possible to send emergency messages to thousands of users quickly."

If the pilot phase between FYI and the City runs successfully and both parties are satisfied with the relationship and results, the City will proceed with an expanded agreement to use the FYI MDP for various other alert and notification efforts with the community.

"FYI was started to offer cities, municipalities and other organizations with a reliable and effective method of connecting with community members to alert them about emergency situations and safety information--especially hurricanes and other weather-related dangers," said S. Matthew Meyerson, FYI's CEO. "While we have been assisting all kinds of organizations--including schools and universities, utilities, retailers and others with text messaging solutions--our main focus is still to reinforce the efforts of government departments and non-profits, like the City of Kissimmee, to interact with members in critical times with relevant quality of life and life-alerting information."

To learn more about these upcoming efforts with the City of Kissimmee, Toho Water Authority and other Mobile-FYI solutions or explore how we can empower your mobile communication strategy, please visit www.mobile-fyi.com. The FYI team is currently presenting these emergency notification solutions at the 21st Annual Florida Governor's Hurricane Conference at the Broward County Convention Center from May 14-18, 2007. Don't forget to take advantage of your personal reminder service at www.myfreereminders.com, powered by Mobile-FYI!

About the City of Kissimmee

The City of Kissimmee was founded in 1883. The current population exceeds 60,000. The City's diverse citizenship thrives mostly on a tourism-based economy due to transportation opportunities and close proximity to Orlando. Kissimmee is ideally located at the doorstep of Walt Disney World®. Tourists can enjoy Kissimmee's historic downtown district, which features walking tours, antique shops, boutiques, and dining. The City of Kissimmee--where providing quality customer service to our citizens is our commitment. For more information, visit www.kissimmee.org.

About the Toho Water Authority

The Toho Water Authority is the local water provider serving the corporate limits of Kissimmee as well as parts of central and Northwest Osceola County. The mission of Toho is to provide cost effective and responsive service to Water Authority customers while protecting public health and the environment. For more information, visit www.tohowater.com.

About Mobile-FYI, Inc.

Mobile-FYI ("FYI"), a leading provider of innovative, life altering mobile solutions for today's society-on-the-go, provides trusted local, regional and national notifications, alerts and relevant advertisements to the majority of mobile users in North America through products and services that support the mobile generation and lifestyle. FYI allows people to receive timely alerts and notifications when they need them through its innovative subscriber, broadcaster and advertiser strategy and platform.

The FYI engine allows for a seamless communication of shared and vital information between various organizations and members of the community … literally at their fingertips. The Company offers government entities, universities and school campuses, not-for-profits and commercial organizations with unique revenue generating and operations-enhancing solutions through our mobile platform/portal at www.mobile-fyi.com or www.registermycell.com. FYI also offers a free personal reminder service at www.myfreereminders.com.

Media Contacts:

Ian S. Gertler
Chief Marketing Officer
(954) 812-5273
ian @ mobile-fyi.com

Carla Banks
Public Information Officer
(407) 518-2314
cbanks @ kissimmee.org

###