BASF Defines High-Performance Communities in Interactive, Animated Website

Florham Park, N.J. (PRWEB) June 11, 2007 -- BASF announces the launch of www.highperformancecommunity.com, a website designed to define and present a BASF High-Performance Community by chronicling the lives of the Jones family -- proud new owners of a high-performance home in a sustainable neighborhood.

Through interactive animated vignettes, visitors learn about the benefits of living and working in a community that is optimized by BASF chemistry. These benefits include affordability, energy efficiency, resistance to natural disasters, environmental responsibility, healthier indoor environments and design freedom.

“Because BASF has such a wide portfolio of products that serve all sectors of both residential and commercial building and construction, we are uniquely qualified to provide tangible solutions backed by science to improve the performance of structures such as homes, office buildings, tunnels, and bridges and highways,” says Jack Armstrong, Manager of Building and Construction Markets for BASF. He continues, “Used in concert, these improved materials produce entire communities that out-perform the traditional neighborhood.”

Visitors to the site can also choose to learn more about improvements to applications including the building envelope, heating ventilation and air conditioning systems, concrete and infrastructure technologies, coatings that provide weather resistance and aesthetics, renewable energy systems, pest resistance and landscaping materials, as well as advancements in low voc (VOC?) construction materials that increase indoor-air quality. A selection of success stories, white papers, relevant news and current events are available as well.

Information and links about the specific businesses within BASF that contribute to the high-performance community are provided. These divisions include BASF Canada, Chemical Intermediates, Construction Chemicals, Engineering Plastics, Functional Polymers, Industrial Coatings, Performance Chemicals, Professional Pest Control, Polyurethanes and Styrenics.
BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at www.basf.com.

For more information, contact:

Mary MacLeod
Maverick Marketing on behalf of BASF
Tel: (207) 929-4568

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