Personalized Christmas Ornament Designer Calliope Designs Launches Refreshed Website for Consumers

Santa Rosa, CA (PRWEB) May 31, 2007 -- Santa Rosa, California based dough Christmas ornament manufacturer Calliope Designs is proud to debut their new and improved website at http://www.calliopedesigns.com. This newly refreshed e-commerce website allows consumers to purchase and to order custom personalization for their high quality and whimsical claydough ornaments.

Owner and President Stephanie Eddy explained, "In the competitive industry of Christmas ornaments, you have to have a fun and usable website so people can really see what they are ordering and you need to offer your consumer control over the personalization of this special gift. We worked hard to recategorize and refresh our website to improve the user shopping experience."

Christmas ornaments can be a challenging sell online. Most consumers prefer to see the product, touch it and make sure they approve of the color and quality. Additionally, Christmas ornaments can be more of an "impulse buy" rather than a well planned out keepsake. Calliope Designs aims to change that perception, offering ornaments that not only depict traditional Christmas themes like Santa Claus and Christmas angles, but also families of all shapes and sizes, hobbies, geographic regions and even sports!

"By offering a Christmas ornament with a creative and original look as well as a personal touch, like a depiction of a "non traditional" family unit, we feel like we offer people the chance to capture their own family personality on their Christmas tree. When you know you can find the personalized Christmas ornament that is right for you, or the perfect Christmas ornament for a family member or friend, the ornament goes from afterthought impulse to thoughtful gift."

This understanding of the changing market and industry, and the evolution of the internet made it clear that this small business needed to update their website to be as thoughtful and friendly as their product. Using cogent usability studies and watching their customer behavior closely, they were able to formulate a plan and implement changes that will help people find the perfect personalized Christmas ornaments for their tree or the perfect thoughtful gift for friend or family through their website at CalliopeDesigns.com.

Eddy said, "Now that our site is laid out the way we want, our plan is now to build out all kinds of resources for our consumers. We already have a guide to making your own dough ornaments at home and we have plans to offer guides on writing personalized messages, Christmas ornament display ideas, choosing the right personalized ornaments as gifts and other helpful tips for making your holiday season brighter!"

About Calliope Designs

When Dorr and Stephanie Eddy began making bread dough personalized ornaments in their kitchen in 1972 they had no idea how popular their Christmas tree decorations would become. Today, after more than 35 years of distributing their Christmas tree ornaments through fine retailers and major department stores nationwide, their whimsical little claydough ornaments are treasured by children and grownups all over the world.

Each Calliope dough ornament is an original creation designed by Dorr Eddy. The unique character of each Christmas ornament adds to the style of a completely handmade product. The bright colors and high gloss coating add to the ornament's attractiveness and durability. Our special techniques and the tools we have created greatly enhance our consistent quality.

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