Sailtech Marine Launches Updated Marine Electronics Website

Kemah, Texas (PRWEB) June 29, 2007 -- Marine electronics "click and mortar" store, Sailtech Marine, has launched a new and improved ecommerce website at http://www.sailtechmarine.com to better serve their local and online clientele. Steve McCree, owner of Kemah, Texas based Sailtech Marine knows that to compete in today's market, you can't just depend on your local customers- you need to reach the wider audience available on the internet.

"Our customers are passionate about boating, navigating and marine communication. We offer a huge array of options from marine wiring, Radar and marine GPS to boating accessories like Pelican waterproof cases. Our goal is to reach marine enthusiasts and professionals nationwide to bring them our terrific product offering, excellent pricing and fantastic customer service," said McCree.

With enhanced product descriptions, images and comprehensive graphics and site design, the new Sailtech Marine website is positioned to be an industry leader online. McCree continued, "Right now, there aren't too many people in this space, which we feel makes this a great opportunity for both our business and the consumer, so we put a lot of work into our online offering - creating a friendly and clean site that's easy to use. The next step will be more content to help our customers!"

Additionally, online resources for marine electronics (http://www.sailtechmarine.com/) are somewhat slim. You can head to NMEA.org, the National Marine Electronics Association for information on up to date technologies and industry information. Another great resource is the U.S. Coast Guard's website (http://www.uscgboating.org/) that clarifies what marine electronics and more are required and recommended for boats of differing sizes.

However, Sailtech Marine understands that there is less information available at the consumer level and that the products in this space are advanced and very specific, so they may not fit in at a CNet or other review portal. Sailtech Marine brings clarity to a confusing and technical field so that customers can find the best products for their needs.

"The world of marine electronics is constantly changing and we hope to launch a comprehensive buyer's guide to help our clients navigate through the latest and greatest industry offerings," said McCree. "We'll be talking about any standards that are adopted in the industry and we want to help both recreational and commercial boaters find the tools they need to enjoy successful voyages. "

With a plan to launch Buyer's Guides based on Marine GPS, Fishfinders, Marine Stereos and Weather plotting equipment, Sailtech Marine will become the place to go to learn about and purchase the right boating equipment.

"The key for our clients is learning about the technology so they can assess what they really need. A commercial fisherman is going to need different data and therefore different boating equipment than a day sailor so while they both might need a marine GPS (http://www.sailtechmarine.com/storeitems.asp?cc=Chartplotter) or a compass, we'll help them choose the right one and guide them through a great online experience at the same time," explained McCree.

Marine electronics is a growing niche industry, serving both recreational boaters and commercial seafarers and Sailtech Marine hopes to reach a significantly larger portion of their community by taking the business online!

McCree finished, "We love what we do, and we needed to build a good looking, functional and usable website to serve our customers. We also plan to work hard on improving our visibility so that we can really succeed in this market."

Sailtech Marine Electronics has been taking care of boater's electronic needs since 1985. They pride themselves on offering the best marine electronics available at the best price. With a team of certified technicians that offer both internal and external technical repair and installation, Sailtech Marine is your resource for marine electronics.

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