Best Military Website Trends Detailed in New Report from the Web Marketing Association

West Simsbury, CT (PRWEB) April 3, 2008 -- WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2) - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the military industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Military Websites often seem to suffer from an overwhelming need to provide technical data and statistics. A growing number of sites are adding multimedia to help better explain their offerings without overwhelming."

The WebAwards competition judges military websites on seven criteria that combined create award-winning websites:

?    Design

?    Innovation

?    Content

?    Technology

?    Interactivity

?    Copywriting

?    Ease of use

Military Web sites joined the WebAwards in 2004. In 2007, military sites outperformed the ISAR index for the first time since joining the competition. These sites are strong in content, copywriting, and ease of use. They scored first across all industries in content scores and second overall in ease of use scores. Military sites score weakest in innovation and technology.

The 2007 WebAward for Best Military website went to Zugara Do Something Amazing.

Other past winners include:

* 2006 Mullen for TodaysMilitary.com.

* 2005 Department of Defense for Defense Department Transformation

* 2004 United Defense and Weber Shandwick for V2C2 Electronic Press Kit (EPK)

Companies and organizations wishing to have their military web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

To request your copy of the 2008 WebAward ISAR report, please visit: WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2) and click on the ISAR text link.

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The military industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Military Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

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