Information overload? Spoiled for choice? Time poor? Best 7 Sites Makes Search Easier

Sydney, Australia (PRWeb) November 21, 2006 -- In Beta since July and formally launched this week, Best7Sites.com (www.Best7Sites.com) is a next-generation search engine that has already won the hearts and minds of hundreds of thousands of people around the world. Working on the premise that has catapulted Google to the position of premier search engine -- keeping things simple -- Best7Sites.com (www.Best7Sites.com) is rapidly gaining ground with searchers online.

"Our research demonstrates that people don't want so many results - they are happy to have their search simplified as long as they find what they need and they find it quickly," says Chief Online Strategist, Matt Dickinson of Marketing Whip, the sites' creators.

By providing the best seven results from a range of sources Best7Sites.com (www.Best7Sites.com) is able to satisfy approximately 95 per cent of its visitors, and with marketers expected to spend $2.4 billion by the end of this year trying to attract people's attention it's no wonder users are flocking to a site that makes life simpler and cuts through some of the clutter.

As a dedicated meta-search site, Best7Sites.com (www.Best7Sites.com) uses web 2.0 mash up technologies to compile results from a range of sources including search engines, news and commentary sites, and will soon include blogs and social sites ensuring users get the best results - or rather the seven best results.

Since its Beta launch in July, Best7Sites.com (www.Best7Sites.com) has had approximately two million visitors a month and Marketing Whip is pleased to observe that many users are repeat visitors, demonstrating their loyalty to the site's simple interface and ease of use.

"There is a lot of natural traffic coming into the site, and we are thrilled to note the high volume of people book-marking it. We've learnt a lot since July and I am sure that user loyalty will steadily increase as we continue to grow," says Mr. Dickinson.

The trial period provided some key learnings which have now been implemented. One change users will notice is the introduction of tabs but at the back end various adjustments have also been made. In the next three months there will be further changes with a user-generated ratings system soon to be introduced.

"Before clicking though many people would like to know what they're going to get on the other side. Having other users rate the page or site ahead will improve the user experience," says Mr. Dickinson.

But the big question is: why seven?

"It's a lucky number. Throughout history and across cultures the number seven has been assigned mystical properties. It's a global website and seven is a number with global appeal. Also, our search data shows it is the magic number for pleasing most of the people most of the time so it seemed like a good idea," says Mr. Dickinson.

About Best7Sites.com

- simple user focus
- no clutter, makes searching simpler
- provides the top seven results for the search criteria: top seven search results, top seven ads and top seven news items per topic
- uses web 2.0 Mash Up technology and meta-search engines to reduce search time and improve results
- high volume of traffic to test site with high visitor loyalty, as demonstrated by repeat use and book-marking
- user-generated ratings system to be introduced in the near future
- main search topics identified by category or keyword search functionality

For further information please contact:

Matt Dickinson
Chief Online Strategist
Marketing Whip
IDD Ph + (61) (2) 8003 4863

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